Corporate News Briefs
While many of our clients will make prominent news headlines sporadically, they often see exposure in the news without it being the dominant topic at hand. Our Corporate News Briefs identify your brand hits, something vital to tracking specific client exposure. Mentions of your company, your executives, or even your products will be caught and alerted to daily, with the most prominent hits given audience in your daily report.
You can also further refine your insights with our Plug-Ins, which bring clarity to your window on the news. Each Plug-In offers a unique capability and can provide you with highly specific intel.
Below is the list of our currently available Plug-Ins for Corporate News Briefs:
Custom Publication List
This plugin allows for an additional list of publications to be added to a client’s standard monitoring. There are stories written by regional or foreign media outlets that do not make it into national headlines. Essentially, unless you specifically target them, your average internet searches and mainstream news reads leave you blind to this information.
Should you have a specific reason for interest in news results from local papers, for example: those with a presence in your operating footprint, you will find this Plug-In highly beneficial.
UNCOS offers bespoke manual tracking of these publications on your behalf. Not only will we track these outlets for you, but we will also curate the results to show you only what is relevant to you and your company. The Plug-In is tailored to your unique needs.
*Contact us for a price on this option, note that multiple foreign language content is priced separately.
Competitor Tracking
Competitor tracking is one of our most in-depth Plug-In’s. This product provides you with a segmented section in your Custom News Brief that holds the results of more extensive searching for up to five specified competitors.
Those who choose to incorporate competitor tracking gain a daily window on these companies through the Custom News Brief and greater corporate insight into their media exposure through analytics.
*Contact us for a price on this option.
Client Specified Topics
UNCOS sourcing capabilities already target priority areas of news, but there are occasions where companies may have unique content requirements. Enter our client-specific sourcing capabilities!
In this Plug-In we monitor five topics specified by our clients, isolating any hits relevant to these topics and even incorporating these topics into our search process. Every topic you request in this Plug-In is searched for within the set media list, isolated and represented in your Custom News Brief.
Analysis will feature a standard breakdown of how these specific topics have fared in the news.
*Contact us for a price on this option.
News Walk Through
This Plug-In ensures that even should your Custom News Brief grow through customization; you can still retain the concise nature of our service through a News Walk Through.
Essentially, this is a hand-written executive summary of the highest quality. It highlights the major news reflected in your Custom News Brief on the report’s first page and directs you to the news you NEED to know for the day.
Executive quotes, major developments, and the context of the news are all captured in this summary, making the News Walk Through an intelligent and efficient catch-up of the news for the day.
*Contact us for a price on this option.